Read the whole board
Before placing a treat, look for an existing pair and notice whether another piece could block it. A useful move leaves options for the next turn.
Choose a landing zone
Aim for a position that brings matching treats together. Avoid spreading similar pieces across distant corners without a reason.
Keep some breathing room
When space becomes tight, focus on a reachable combination rather than building a tall isolated pile.
Learn one booster at a time
Read the explanation before using a booster. Knowing what it changes is more useful than selecting it simply because a round feels difficult.